SET University : Celebrating Mistakes to Empower Innovators

SET reimagines higher education by uniting science, entrepreneurship, and technology to shape the future of Ukraine. Inspired by the energy of leading global institutions, we, together with Banda Agency, aimed to create a visual identity as bold as its mission.

The identity celebrates the concept that mistakes drive growth, embracing "errors" within its design. Inspired by the idea of signal and noise, the patterns may seem chaotic but are meticulously structured. I designed and developed a set of custom mosaic tools, allowing users to create and modify these patterns using various inputs. This layered system functions as a coded language, where each tile holds distinct significance, building a sense of belonging and reflecting the university's commitment to pioneering education.

Client: SET University
Agency & Direction: Banda Agency
Tool Stack: JavaScript, P5.js
Category: Visual Identity, Brand Graphics, Tool
Year: 2022