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SET University : Celebrating Mistakes to Empower Innovators
SET reimagines higher education by uniting science, entrepreneurship, and technology to shape the future of Ukraine. Inspired by the energy of leading global institutions, we, together with Banda Agency, aimed to create a visual identity as bold as its mission.ย
The identity celebrates the concept that mistakes drive growth, embracing "errors" within its design. Inspired by the idea of signal and noise, the patterns may seem chaotic but are meticulously structured. I designed and developed a set of custom mosaic tools, allowing users to create and modify these patterns using various inputs. This layered system functions as a coded language, where each tile holds distinct significance, building a sense of belonging and reflecting the university's commitment to pioneering education.
Client: SET University
Agency & Direction: Banda Agency
Tool Stack: JavaScript, P5.js
Category: Visual Identity, Brand Graphics, Tool
Year: 2022
HF0 : Slicing Through Reality
HF0โs identity needed to embody the cutting-edge spirit of a startup accelerator. Collaborating with O0, we designed a logo that slices through the normโa 12-piece sphere that users can adjust and interact with in real-time. This interactive WebGL tool allows the logo to be flexibly used across various digital mediums, ensuring the identity remains dynamic and adaptable in the fast-paced startup environment.
Client: HF0
Agency & Direction: O0.design
Tool Stack: WebGL, CablesGL
Category: Visual Identity, Brand Graphics, Tool
Year: 2022
Award: German Design Award 2024, for Excellent Communications Design Brand Identity
ZIBRA : ML-Powered Typeface Journey
A dynamic visual identity for ZIBRA developed in collaboration with Twid Studio. Company specializing in AI-powered 3D and game content creation. The brandโs unique typographic set was generated using StyleGAN technology, with a neural network trained on 500+ font samples. This allowed the AI to create its own lettering, with the resulting latent-walk video forming the base for the identity design. The evolving, black-and-white pattern mimics zebra patterns while remaining distinct and recognizable.
Client: ZIBRA
Agency & Direction: Twid Studio
Full Project Case: Twid / Zibra
Tool Stack: Style Gan, Runway ML
Category: Visual Identity, Brand Graphics
Year: 2021
Award: Red Dot Winner 2021, Best of the Best