Like Like : AR Filter for Denim Lovers
In collaboration with global fashion brand KSENIASHNAIDER, we created the "Like Like" AR filter for Instagram. This interactive filter pays homage to the brand’s first profile image, created by Anton Schnaider a decade earlier. I proposed and developed this concept, transforming the iconic image into a dynamic, user-controlled effect, allowing users to send virtual "likes" through a particle effect from their eyes. Filter invited followers to celebrate the brand's digital history, blending past and present.